- Industry • Education
- Project Duration • 12 weeks
UBI Business School
- Brand Re-Design
- Website Re-structing
- Website Design
- Website Development
- Odoo Integration
- SEO
- Google Analytics for Tracking
About UBI
UBI Business School, established in 1992 in Brussels, is a leading English-language business school offering top-quality British business programmes with an enterprising focus on Business & Tech, Global Mindset, and Good Citizenship.
What the Client Needed
The client required a complete website redesign as their existing site was outdated and not effectively showcasing their expanding offerings, which included new bachelor’s and master’s programs. Although the site contained a wealth of information, it was not well-organized, making it challenging for potential students to navigate and understand the available programs. Additionally, the brand needed a comprehensive overhaul to enhance its market positioning against competitors.
How We Approached the Problem
To tackle this challenge, the Coding Pixel team held several collaborative sessions with the client to gain insights into the customer decision-making process. By understanding the desired brand outlook, we developed a user-friendly site structure that streamlined information for prospective students, enabling them to make informed decisions easily.
We created a dedicated faculty page that allowed students to filter faculty members based on their interests. The new website was built on WordPress using Elementor, which provided the client’s team with the flexibility to make edits independently. Furthermore, we implemented Google Analytics to track site traffic, empowering the client to assess the effectiveness of their paid marketing campaigns and calculate their Return on Ad Spend (ROAS).
